Hard Facts
THE VALUE OF YOUR SUBURBAN NEWSPAPER*
- 73.5% of people consider it either very important or important to receive
their suburban newspaper.
- 63.4% of people use their local newspaper advertising pages as a shopping
guide.
- 56.7% of people use their suburban newspaper to select tradesmen and
services, compared with: Yellow Pages 25.6% Melbourne Big 3.8% Local Planner
2.3% Other 11.5%
- 63.8% of people consider their suburban newspaper the best way to find
real estate information, compared with: Daily Newspapers 24.9% Real Estate
Publications 4.8% Other 6.5%
*Source: 'A Study into Attitudes to Local Suburban Newspapers' conducted
by the Sociology Department at Monash University, November, 1991, on behalf
of the Australian Suburban Newspapers' Association.
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Created for viewing on Netscape1.1 or later. Last updated January 31, 1996